CERVEXO
BRANDING/IDENTITY DESIGN
EXHIBITION DESIGN
3D RENDERING
Cervexo is a product designed to help alleviate pressure from surgeons’ necks during long surgeries. This project consisted of designing the product, creating the brand, and displaying it in an exhibition booth.
Inspired by the mechanics of the human body.
Extensive research on the cervical spine anatomy and mechanics was followed by sketching for ideation, with frequent feedback given from a subject matter expert.
Sketches for product on a model.
Sketches for head rest, materials, and joint mechanism.
Sketches for vertebrae units.
Sketches for shoulder/chest piece.
Sketches for shoulder straps.
Creating a recognizable branding and identity for the product.
Innovative
Highlighting the strive towards innovation with chosen iconography.
Human-Centered
Putting users central in the design of product and therefore its branding.
Structured Yet Comfortable
Combining geometric static lines with round symbols and a typeface that embodies both.
Capturing the “Take Some Pressure Off” essence in a space.
The space promotes relaxation by offering ambient lighting, comfortable massage chairs, and serving customers their daily caffeine fix.
Providing visitors with the opportunity to learn more.
Through the use of environmental graphics, the space allows visitors to learn more about the problem and how the product aims to provide a solution.