IN PROGRESS
IN PROGRESS
BROADWAYZ
BRANDING/IDENTITY DESIGN
USER INTERFACE DESIGN
USER EXPERIENCE DESIGN
Broadwayz is a conceptual app aimed to help guide visitors around the popular Downtown Nashville location of Broadway.
What does Broadwayz aim to accomplish?
Deals and Benefits
Provide incentives for users to return to Broadway.
Maps and Menus
Provide users with a product that eases the chaos of night life.
Groups and Rides
Reduce unsafe situations that arise when going out.
User-Based Filters
Provide a platform for local musicians, restaurant owners, and bars to increase awareness.
Creating a visual identity that captures the night-life essence.
Playful, Vibrant Energy
Leveraging vibrant colors conveys the lively, exciting energy of the Downtown Nashville scene.
Location Focused
Using Nashville-specific icons like the Batman Building helps users instantly connect the app to the location.
Mirroring Local Designs
Replicating the design of Broadway's street signs strengthens the brand's association with what it is advertising.
